Tribe of Asher produces compelling, unforgettable experiences through film, commercial, and culinary events.

We craft stories that are true to life and created with purpose.


The Native Branch offers film and commercial production services, The Olive Jar offers experiential design and culinary event services, and The Gathering Place is where you can join the soiree.


Journey with us.




Pitching & Packaging

Sizzle Reels

Demo Reels

Production Design

Art Direction

Set Decoration

Food Styling & Props

Event Planning

Personal Home Gatherings

Film, Commercial & Still Photography

Culinary Art Installations & Performances

Drink & Catering Services

Dawn LaMattina Asher is the Founder & Executive Producer of Tribe of Asher. She got her start in the entertainment trailer industry as a copywriter and producer for major studio film, television and home video advertising. It is from her background in marketing that stemmed her career in storytelling for film and entertainment and live event experiences.


Dawn’s passion for telling true stories, through compelling documentary film, commercial and television work, has grown her craft

for producing live events that connect people on an authentic level and cultivate impactful experiences.


Dawn is a graduate of the University of Southern California, with a bachelor’s degree from the Annenberg School for Communication. She was born in Long Island, NY and grew up in Atlanta, GA. She now calls Los Angeles home, where she has grown roots with her husband, Jeff.

Thanks to marrying this guy, she was able to name her company Tribe of Asher. Together,

they are the smitten parents of Sicily Jean, the cutest baby girl ever.


Dawn is Italian by descent, but didn’t really like olives until she was older.

She enjoys a good hike, camping and would like to try “glamping” one day.